The authors explain how managers can learn from Bezos' example: He joined the team that eventually became Pixar and now serves as the studio's chief creative officer. The authors of " The Alliance" think this story is a great case study in good management, since Bezos listened to and recognized a smart idea, no matter whose it was.ĭisney missed this opportunity when it fired animator John Lasseter in 1995 for wanting to pursue computer animation. "When Amazon's board questioned whether the company should tackle something so unrelated to online retail," Hoffman, Casnocha, and Yeh write, "Bezos defended the idea and pushed it through."ĪWS launched in 2006 and today, Brown says, "it's part of Amazon's culture" and "the way they stay ahead of the competition." Bezos was "on board from the beginning," Pinkham's former employee Christopher Brown previously told Business Insider.
"We presented the paper to Bezos (he doesn't do slides), he liked a lot of it, and we went back to work," Black writes.īezos put Pinkham in charge of leading the project that would become AWS, and championed the unorthodox idea. He writes that he worked on the paper with his boss, vice president of IT infrastructure Chris Pinkham, and that they drew from the ideas they had discussed with their team.
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